SWOT analysis focuses on identifying

SWOT analysis focuses on identifying

• A. Strengths, Weaknesses, Opportunities, Threats
• B. Strengths, Opportunities, Threats
• C. Weaknesses, Threats
• D. Opportunities, Threats

Answer: (A)

SWOT analysis evaluates internal and external factors by looking at strengths, weaknesses, opportunities, and threats. It separates internal factors (strengths and weaknesses) from external factors (opportunities and threats) to help plan strategies that build on positives and guard against risks. The best choice includes all four elements; omitting any one part leaves out essential information about capabilities or external conditions. By considering strengths and opportunities together, you can leverage positives; by considering weaknesses and threats, you can address vulnerabilities and prepare for risks. For example, a company might have a strong brand (strength) but limited distribution (weakness) while there’s growing demand in a new region (opportunity) and new competitors entering (threat).

SWOT analysis evaluates internal and external factors by looking at strengths, weaknesses, opportunities, and threats. It separates internal factors (strengths and weaknesses) from external factors (opportunities and threats) to help plan strategies that build on positives and guard against risks. The best choice includes all four elements; omitting any one part leaves out essential information about capabilities or external conditions. By considering strengths and opportunities together, you can leverage positives; by considering weaknesses and threats, you can address vulnerabilities and prepare for risks. For example, a company might have a strong brand (strength) but limited distribution (weakness) while there’s growing demand in a new region (opportunity) and new competitors entering (threat).